Blowers Jewellers Tag Heuer Watches UK Monaco Monza Kirium Aqua Racer Carrera All ladies & Gents models Available

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	Steel Tag Heuer Link Automatic Chronograph CJF2114.BA.0594. 42mm case diameter. Water resistant to 200 meters. Tachymeter scale engraved on the Polished Bezel. Brushed Stainless steel case and bracelet, blue dial with luminous hands and hour markers, Displays date at 3. Steel bracelet. Box and papers dated April 2008. Our reference S13210. (replacement cost £2,295) £1,350
	Steel Tag Heuer Carrera CV2113. Automatic chronograph. 38mm case diameter. Black dial with silver sub-dials. Black croc strap. Box and papers dated May 2004. Our reference S13199. (replacement cost £2,395) £1,450
	Tag Heuer Carrera Chronograph Tachymeter CV201M.BA0794. Limited edition of 2500 Lewis Hamilton 2008 Formula 1 Champion. Steel case, diameter 41.5mm. Water resistant to 50 meters. Grey Anthracite dial and bezel. Index hour markers. Luminous hands. Automatic Calibre 16Eta movement, 25 Jewels, 42 hour power reserve. Box and papers. Pre-owned UNUSED. Our reference W3310. (replacement cost £2,195) £1,950
	Steel Tag Heuer Carrera Calibre S CV7A10.BA0795. Case diameter 43mm. Water resistant to 100 meters. Hybrid Electro-Mechanical movement. Black dial. 1/100th second flyback chronograph feature. Best lap feature. Steel case with black tachymetre bezel. Steel bracelet with steel folding clasp. Pre-owned UNUSED. Our reference W3311. (replacement cost £1,595) £1,355 SOLD
	Steel Tag Heuer Carrera Chronograph Automatic CV2014.FT6007. Case diameter 41mm. Water resistant to 50 meters. Automatic chronograph movement, Calibre 16. Black dial with applied index markers and red hands. Polished steel case with see through back. Black aluminum bezel with tachymetre scale. Black rubber strap with steel folding buckle. Our reference W3315. (replacement cost £1,950) £1,660
	Steel Tag Heuer Carrera Calibre S CV7A10.FT6012. Case diameter 43mm. Water resistant to 100 meters. Hybrid Electro-Mechanical movement. Black dial. 1/100th second flyback chronograph feature. Best lap feature. Steel case with black tachymetre bezel. Black rubber strap with steel folding clasp. Pre-owned UNUSED. Our reference W3312. (replacement cost £1,495) £1,270
	Tag Heuer Aquaracer Quartz Grand-Date WAF1010.FT8010. Case diameter 41mm water resistant to 300 meters. Quartz movement. Black dial with luminous hour markers and hands. Second sweep at 6, date display at 12. Brushed steel bezel with 60-minute scale. Black rubber strap with buckle. Pre-owned UNUSED. Our reference W (replacement cost £925) £780
	Steel Tag Heuer Carrera Caliber 1Vintage Mechanical WV3010.EB0025 Limited Edition of 6,000 pieces. Case diameter 43mm x 12.5 mm water resistant to 50 meters. Hand wound mechanical movement, 17 jewels. Black dial with Clous de Paris centre, look like retro-grade seconds at six with spiral effect and double hands, double red hand indicating from 0-30, polished from 30-60. Hand applied polished numeral, luminescent indexes and polished finished hands. Sapphire crystal see through case back. Black croc strap with folding clasp, supplied with black rubber strap. Pre-owned UNUSED. Our reference W. (replacement cost £2,495) £2,120
	Gents Steel Tag Heuer Carrera CV2011. Automatic chronograph movement. 41.5mm case diameter, water resistant to 50 metres. Silver dial with applied index hour markers, grey tone ring around the sub dials. Date display at the three position. Anthracite aluminium Tachymeter bezel. Mineral glass see through case back. Box and papers dated 2008. Our reference S12790. (replacement cost £2,050) £1,425
	Steel Tag Heuer Carrera Chronograph Tachymeter CV2014.BA0794. Automatic chronograph movement. 40mm case diameter, water resistant to 100m. Black dial with second sweep sub-dial, second counter and silver ringed minute and hour time elapsed sub-dial. Date display at the three position. Black Tachymeter bezel. Mineral glass see through case back. Steel bracelet. Box and papers dated 2008. Our reference S12886. (replacement cost £2,050) £1,295 SOLD
	Steel Tag Heuer Targa Florio Juan Manuel Fangio Limited Edition of 1957 CX2113. Automatic movement. Black dial with Fangio signature, date display at the 6 position. Chronograph function. Caseback engraved with tribute to Juan Manuel Fangio, five times F1 world champion 1951-54-55-56-57. Black crocodile strap with steel folding buckle. Box and papers dated 2005. Our reference S12743. (replacement cost £2,395) £1,850 SOLD
	Gents Steel Tag Heuer Aquaracer Quartz. WAF1011.BA0822. Case diameter 41mm, water resistant to 300 meters. Silver dial with index hour markers. Date at position 12. Uni-directional bezel. Steel bracelet. Box and papers. Pre-owned UNUSED. Our reference A777. (replacement cost £995) £800
	Steel Tag Heuer Aquaracer Automatic Chronograph CAF2010.FT8011. Automatic movement. Case diameter 43mm, water resistant to 300 meters. Black dial with silver ring round the sub-dials. Luminous hands and hour markers. Uni-directional rotating bezel with tachymeter scale. Date/day display at the position 3. Rubber strap with steel buckle. Pre-owned UNUSED. Our reference A1047. (replacement cost £1,975) £1,680
	Ladies steel Tag Heuer Carrera Automatic WV24111. Mother of Pearl dial with 13 diamond hour markers. Case diameter 27mm. Steel bracelet with push button fold over clasp. Polished bezel. Water resistant to 50 meters. Box and papers. Pre-owned UNUSED. Our reference W2783. (replacement cost £1,725) £1,450
	Gents steel Tag Heuer Limited Edition Lewis Hamilton Aqua Racer CAF7114. Case diameter 41mm, grey dial with index hour markers. Uni-directional tachymetre bezel. Quartz chronograph movement. Brushed and polished steel bracelet with double locking fold over clasp. Box and papers dated January 2008. Our reference S11920. (replacement cost £1,595) £1,300
	Tag Heuer Carrera Chronograph CV2010. Case diameter 41.5mm water resistant to 50 meters. Automatic movement. Black dial with second sweep sub-dial and silver ringed outer time elapsed dial, date display at the three position. applied baton hour markers. Fixed Tachymeter black bezel. Black leather strap with steel folding clasp. Box and papers. Pre-owned UNUSED. Our reference W2784. (replacement cost £1,795) £1,495 SOLD
	Gents Steel Tag Heuer Carrera CV2015. Automatic chronograph movement. 40mm case diameter, water resistant to 50 metres. Blue dial with second sweep sub-dial, orange second counter and silver ringed minute and hour time elapsed sub-dial. Date display at the three position. Blue Tachymeter bezel. Mineral glass see through case back. Box and papers dated July 2008. Our reference S12056. (replacement cost £1,795) £1,295 SOLD
SOLD Archive
	Steel Tag Heuer Kirium F1. Brushed steel 39mm case. Quartz multi function movement. LCD display, chronograph, date, month, countdown timer, additional time zone display, alarm with back light when crown is depressed. Black dial. Rubber strap with steel folding clasp. Tag reference CL111A. Box and papers dated August 2002. Our reference S12528. (replacement cost £1,295) £775 SOLD
	Steel Tag Heuer Carrera CV2014. Automatic chronograph movement. 40mm case diameter, water resistant to 50m. Black dial with black second sweep sub-dial, red second counter and silver ringed minute and hour time elapsed sub-dial. Date display at the three position. Black Tachymeter bezel. Mineral glass see through case back. Rubber strap. Box and papers dated July 2007. Our reference S12515. (replacement cost £1,950) £1,195 SOLD
	Steel Tag Heuer Grand Carrera WAV5113. Automatic movement Calibre 8 COSC. Rotating system at 6 o'clock indicating a second time zone. Grade-Date at 12 o'clock. Water resistant to 100 meters. 42.5mm brushed steel case with brushed and polished steel bezel. Brown dial with index hour markers. Brown leather strap with folding clasp. Box and papers dated March 2009. Our reference A100063. (replacement cost £2,950) £2,100 SOLD
	Steel Tag Heuer Carrera GMT WS113. Automatic movement. Black dial with applied index and arabic hour numerals. Date at the three position. GMT hour hand. Steel case 40mm diameter. Plexi glass. Black leather strap with steel folding clasp. Water resistant to 30 meters. Box and papers dated 2001. Our reference S12391. (replacement cost £1,735) £1,150 SOLD
	Tag Heuer Steel Monaco CW2113.FC6183 Steve McQueen. Automatic chronograph movement. Blue dial with silver sub-dials, luminous index markers and hands, date window at six. Blue croc strap with folding clasp. Box and papers dated 2007. Our reference S12728. (replacement cost £2,595) £1,690 SOLD
	Ladies Tag Heuer Carrera Automatic WV2413.BA0793. Steel case, transparent back, diameter 27mm. Water resistant to 50 meters. Mother of Pearl dial set with 13 diamond hour markers. Bezel set with 54 diamonds. Approx total carat weight 0.61 ct. Brushed and polished steel bracelet. Box and papers. Pre-owned UNUSED. Our reference A778. (replacement cost £2,795) £2,375 SOLD
	Steel Tag Heuer Monaco Caliber 12 Automatic Chronograph CAW2111.FC6183. Brushed steel case 39mm water resistant to 100 meters. Sapphire crystal glass, blue dial with silver sub-dials, red red markers. Navy croc strap with steel folding clasp. Box and papers dated July 2009 (under TAG guarantee until July 2011) Our reference A985J. (replacement cost £3,500) £2,550 SOLD
	Gents steel Tag Heuer Carrera Automatic WV211b. Case diameter 38mm. Black index dial with luminous hands. Steel bracelet with fold over clasp. Automatic movement. Box and papers. Pre-owned UNUSED. Our reference W2785. (replacement cost £1,195) £1,015 SOLD
	Tag Heuer Tiger Woods Professional Golf Watch WAE1111. Titanium case with black dial. 36mm x 36mm case diameter. Quartz movement. Black rubber strap integrated into the case. Crown located on left side. Water resistant to 50 metres. Weighing 55 grams therefore no significant weight is added to the wrist affecting the golfers swing. Box and papers. Pre-owned UNUSED. Our reference W2787. (replacement cost £935) £790 SOLD
	Steel Tag Heuer Monaco CS2111. Brushed steel case 40mm X 38mm water resistant to 30 meters. Automatic Chronograph movement. Black dial with applied baton hour markers and date display at 6. New tan leather strap with steel buckle. Box and papers. Our reference S11951. (replacement cost £2,195) £1,490 SOLD
	Gents steel Tag Heuer Carrera CV201C. Automatic chronograph movement. Limited edition celebrating the 50th anniversary of J M Fangio's last Formula 1 triumph. 41.5mm case diameter, water resistant to 50 metres. Anthracite grey dial and Tachymeter bezel. Index hour markers and luminous hands. Date display at 3 position. Mineral glass see through case back. Box and papers. Pre-owned UNUSED. Our reference W2782. (replacement cost £1,950) £1,650 SOLD
	Gents Steel Tag Heuer Carrera CV2011. Automatic chronograph movement. 41.5mm case diameter, water resistant to 50 metres. Silver dial with applied index hour markers, grey tone ring around the sub dials. Date display at the three position. Anthracite aluminium Tachymeter bezel. Mineral glass see through case back. Box and papers dated April 2008. Our reference S12202. (replacement cost £1,795) £1,150 SOLD
	Gents steel Tag Heuer Carrera CV2113.FC6182. Case diameter 39mm water resistant to 50 meters. Black dial with applied baton luminous hour markers, luminous hands, date display. Polished steel bezel. Black croc strap with steel folding clasp. Box and papers. Pre-owned UNUSED. Our reference W2790. (replacement cost £2,085) £1,750 SOLD
	Steel Tag Heuer Carrera WV211A.BA0787. Case diameter 39mm water resistant to 50 meters. Automatic movement. Silver dial with applied index hour markers, date display at the three position. Polished steel bezel. Brushed and polished steel bracelet. Box and papers. Pre-owned UNUSED. Our reference W2788. (replacement cost £1,195) £995 SOLD
	Steel Tag Heuer Carrera CV2013.FC6206. Steel 41mm case diameter water resistant to 50m. Automatic chronograph movement. Chocolate brown dial with second sweep sub-dial, silver ringed time elapsed sub-dials with orange ten minute markers and orange second hand, date window at the three position. Dark tan strap with steel folding buckle. Box and papers. Pre-owned UNUSED. Our reference W2789. (replacement cost £1,795) £1,490
	Steel ladies Tag Heuer Alta Ego WP1412.BA0754. Quartz movement. Mother of pearl dial. Polished steel case and bracelet with concealed clasp. Box and papers Pre-owned UNUSED. (replacement cost £895) £690
	Steel Tag Heuer Aquaracer Automatic chronograph CAF2112.BA.0809. Case diameter 41mm water resistant to 300 meters. Blue dial with luminous baton hour markers and hands, date display at the three position. Brushed and polished steel bracelet with safety. Box and papers dated April 2007. (replacement cost £1,595) £995 SOLD
	Gents steel Tag Heuer Pilot Quartz. Case diameter 42mm water resistant to 100 meter. Silver dial with black outer, black bi-directional bezel. Steel bracelet. No box and papers. Our reference S11824. (replacement cost £) £995 SOLD
	Tag Heuer Steel Monaco CW2113.FC6183. Steve McQueen Automatic chronograph movement. Blue dial with silver sub-dials, luminous index markers and hands, date window at six. Blue croc strap with folding clasp. Box and papers. Pre-owned UNUSED Our Ref W9874 (replacement cost £2,595) £2,190 SOLD
	Gents steel Tag Heuer Monza CR2111.FC6161. Automatic chronograph movement. Case 37.5mm diameter water resistant to 50 meters. Silver dial with applied faceted rhodium plated baton hour markers and numeral 12. Black croc strap with steel folding clasp. Box and papers. Our reference S11550. (replacement cost £3,495) £1,490 SOLD
	Gents bi-colour 6000 series. White dial with luminous index markers. Uni-directional bezel. Bicolour bracelet with safety lock clasp. Box and papers dated 2000. £795 SOLD
	Steel Tag Heuer Carrera CV2014.BA0786. Automatic chronograph movement. 40mm case diameter, water resistant to 50m. Blue dial with blue second sweep sub-dial, orange second counter and silver ringed minute and hour time elapsed sub-dial. Date display at the three position. Blue Tachymeter bezel. Mineral glass see through case back. Steel bracelet. Box and papers dated November 2007. (replacement cost £1,695) £1,190 SOLD
	Steel Heuer Monaco CS2111. Brushed steel case 40mm X 38mm water resistant to 30 meters. Automatic Chronograph movement. Black dial with applied baton hour markers and date display at 6. New tan leather strap with steel buckle. Box and papers. Our reference S11528. (replacement cost £2,195) £1,490 SOLD
	Steel Heuer Carrera Classic 1964 re-edition CS3110.BC0725. Case diameter 37mm water resistant to 30 meters. Hand wound mechanical movement. Silver dial with applied baton hour markers. Black leather strap steel buckle. Box and papers dated 2003. (replacement cost £1,695) £1,150 SOLD
	Steel Tag Heuer Autavia CY2110.BA0775. Automatic chronograph movement. White dial with applied faceted hour markers with luminous strip, luminous hands. Black sub-dials with hands and blue second hand. Black Tachymeter bezel. 41mm brushed steel case. Brushed steel bracelet. Box and papers. Pre-owned UNUSED Our reference A007. (replacement cost £2,400) £1,995 SOLD
	Tag Heuer Grand Carrera CAV511B.BA0902. Case diameter 43mm water resistant to 100 meters. Silver dial with applied hour markers, Two rotating silver dials in brushed metal frames indicating the small seconds at 3 and chronograph at 9, date display at 6. Caliber 17 RS Automatic chronometer movement. Sapphire crystal see through case back. Brushed steel bracelet. Box and papers dated May 2008. (replacement cost £2,995) £2,250 SOLD
	Ladies steel Tag Heuer Aqua Racer WAF141H.BA0813. Case diameter 27mm water resistant to 300 meters. Pink mother of pearl diamond dial. Polished steel diamond set uni-directional bezel. Polished steel bracelet. Box and papers dated November 2008. Our reference W2786. (replacement cost £1,650) £1,320 SOLD
	Ladies steel Tag Heuer Aqua Racer WAF141B.BA0813. Case diameter 27mm water resistant to 300 meters. Pink mother of pearl diamond dial. Polished steel fully diamond set uni-directional bezel. Polished steel bracelet. Box and papers dated 2007. Our reference S11918. (replacement cost £2,250) £1,650 SOLD
	Gents steel Tag Heuer Monaco WW2111.FC6204. Brushed steel case 38mm water resistant to 50 meters. Blue dial with applied baton hour markers, silver sub-dial and date display. Black leather strap with steel folding clasp. Our reference S11181. (replacement cost £1,495) £890 SOLD
	Monaco. Automatic chronograph movement. Silver dial. Black leather strap. Box and papers. Pre-owned UNUSED. Our Ref S8745 (replacement cost £2,095) £1,600 SOLD
	Tag Heuer steel Monaco CW2111.FC6177. Automatic chronograph. Black dial. Box and papers. Pre-owned UNUSED. (replacement cost £2,195) £1,825 SOLD
	Steel gents Tag Heuer 2000 Aquaracer WAB1111.BA0800. Quartz movement. Silver and white dial with date display. Water resistant 300m. Uni-directional polished steel bezel. Brushed and polished steel bracelet. Box and papers. Pre-owned UNUSED. (replacement cost £650) £510 SOLD
	Steel Tag Heuer Carrera CV2113.FC6182. Automatic chronograph. Black dial with silver sub-dials. Black leather strap. Box and papers. Pre-owned UNUSED. (replacement cost £1,695) £1,330 SOLD
	Steel gents Tag Heuer 2000 Aquaracer .WAB1110.BA0800 Quartz movement. Black dial with date display. Brushed steel case 40mm diameter water resistant 300m. Uni-directional polished steel bezel. Brushed and polished steel bracelet. Box and papers. Pre-owned UNUSED. Our reference w10762. (replacement cost £650) £510 SOLD
	Steel Tag Heuer Carrera CV2015.BA0786. Automatic chronograph movement. 40mm case diameter, water resistant to 50m. Blue dial with blue second sweep sub-dial, orange second counter and silver ringed minute and hour time elapsed sub-dial. Date display at the three position. Blue Tachymeter bezel. Mineral glass see through case back. Steel bracelet. Box and papers Pre-owned UNUSED. Our reference A3001. (replacement cost £1,695) £1,350 SOLD
	Steel Tag Heuer Monaco Vintage CV2118.FC6207. Limited to only 4,000 pieces. To celebrate Steve McQueen’s 75th birthday TAG Heuer launched this Monaco Vintage Limited Edition. Inspired by the racing suit McQueen wore in the Le Mans film. Automatic chronograph movement with date display at six. White dial with great and red vertical stripe and red second counter. Plexiglass. Croc strap with steel folding clasp. Box and papers, the box is an original TAG box but not the original special edition.. (replacement cost 2£,400) £1,450 SOLD
	Steel Tag Heuer Link Quartz. Black dial with baton and numeral hour markers. Uni-directional bezel. Brushed steel case and bracelet. Box and papers dated 2000. (replacement cost £975) £590 SOLD
	Steel ladies Alta Ego "River of diamonds" Mother of pearl diamond dial. Quartz movement. Steel Diamond set case and bracelet, 4,28 carats total weight of top Weselton diamonds, fully diamond set bracelet with concealed clasp. Tag Heuer reference number WP131L.BA0755. Box and papers. Pre-owned UNUSED (replacement cost £10,800) Our ref A008 £8,100 SOLD
	Steel Tag Heuer Carrera CV2110.FC6181. Automatic chronograph movement. Silver dial with silvered concentric pattern sub-dials, applied index hour markers. Date display with blue outer track minute marker. Brown croc strap with steel folding clasp. Box and papers dated 2006. Our reference S9006. (replacement cost £1,995) £1,290 SOLD
	Steel Tag Heuer Carrera chronograph CV2110.FC6180. Automatic chronograph movement. Silver dial with silvered concentric pattern sub-dials, applied index hour markers. Date display with blue outer track minute marker. Black croc strap with steel folding clasp. Box and papers dated June 2007 (Under Tag Heuer guarantee until June 2009) Our reference S10866. (replacement cost £1,995) £1,290 SOLD
	Steel Tag Heuer Monaco. Automatic chronograph movement. Mother of pearl dial with applied index hour markers. Date display. Blue Denim strap with steel folding buckle. Pre-owned UNUSED Our reference A005. (replacement cost £2,100) £1,575 SOLD
	Steel Tag Heuer Kirium F1. Brushed steel 36mm case. Quartz multi function movement. LCD display, chronograph, date, month, countdown timer, additional time zone display, alarm with back light when crown is depressed. Black dial. Rubber strap with steel folding clasp.. Tag reference:CL111A.FT.6000. Box and papers. Pre-owned UNUSED (replacement cost £1,295) £1,030 SOLD
	Steel ladies Alta Ego "River of diamonds" Mother of pearl diamond dial. Diamond set case and bracelet, 4,28 carats total weight of top Weselton diamonds. Box and papers dated 2001. (replacement cost £10,800) Our ref S8473 £7,450 SOLD
	Steel Tag Heuer Kirium F1. Brushed steel 36mm case. Quartz multi function movement. LCD display, chronograph, date, month, countdown timer, additional time zone display, alarm with back light when crown is depressed. Black dial. Brushed steel uni-directional bezel. Brushed steel bracelet with safety lock. Tag reference:CL111A.BA.0700. Box and papers dated 2005. (replacement cost £1,475) £890 SOLD
	Steel Tag Heuer Monaco CW2117.FC6198. Automatic chronograph movement. White dial with applied index hour markers. Date display. White punched leather strap with steel folding buckle. Pre-owned UNUSED Our reference A004. (replacement cost £2,100) £1,575 SOLD
	Tag Heuer Steel Monaco CW2113.FC6183. Steve McQueen Automatic chronograph movement. Blue dial with silver sub-dials, luminous index markers and hands, date window at six. Blue croc strap with folding clasp. Box and papers dated 2003. Our Ref S9874 (replacement cost £2,295) £1,490 SOLD
	Tag Heuer Steel Monza Calibre 36 CR5110.FC6175. Black dial with silver numerals and date window. Tan croc strap with deployant buckle. Mineral glass see through back. Box and papers dated 2005. (replacement cost £3,495) Our Ref S9621 £1,995 SOLD
	Tag Heuer Steel Monza Calibre 36 CR5110.FC6175. Black dial with silver numerals and date window.. Black croc strap with deployant buckle. Pre-owned UNUSED. newpage5.htm (replacement cost £3,495) SOLD

Tracing its roots to a workshop founded in 1860 by Edouard Heuer, TAG Heuer has a long tradition of technological innovation in precision timepieces, including stopwatches and water-resistant watches.

Edouard Heuer was passionate about precision. When he founded his workshop in 1860, he had only one aim: taking time measurement to greater heights. Since then, the company has always been in the avant-garde of watchmaking, whether in terms of technology, the choice of materials or design. From the first patent for a chronograph mechanism in 1882 to the 1998 launch of the Kirium Ti5 in grade 5 titanium and carbon fibre; from the first chronograph measuring 100ths of a second (1916) to the first analog display quartz chronograph (1983), not forgetting the first automatic chronograph with a microrotor (1969), Heuer wrote some of the greatest chapters in watchmaking history. This mastery is reflected in the impressive number of patents making TAG Heuer one of the key references in Swiss Made watch-making know-how. For 142 years, the company has confirmed its initial vocation: producing watches that constantly push back the frontiers of precision, reliability and aesthetics. That is why the TAG Heuer philosophy is symbolized by the slogan “Swiss Avant-Garde since 1860”.

Reflecting this heritage, the TAG Heuer brand has long been closely associated with the world of competitive sports, providing official timing services for the Olympic Games, FIS Ski World Cup, FIA Formula 1 World Championship and other major international sporting events - automobile racing, ski competitions - since the early 1900's.

In addition, TAG Heuer continues winning an active following among sports enthusiasts around the world. Throughout its history, TAG Heuer has steadily built its reputation understanding design and innovation, as well as, a tradition, establishing itself as a leading producer of prestigious sports watches and chronographs

TAG Heuer is a leading producer of prestigious Swiss sports watches and chronographs sold under one of the world's most widely recognised luxury brand names. The name "TAG Heuer" is instantly recognisable world-wide; undeniably original. It has a personality and a style all of its own. Unconventional, original, fast moving - these are just some of the qualities immediately associated with the TAG Heuer brand.