Kingston upon Hull
Tel: 01482 323 921
shop@blowers-jewellers.co.uk

Mayfair, London
Tel: 0207 096 9637
mayfair@blowers-jewellers.co.uk
(appointment only)

IWC Schaffhausen

IWC: A brand with its own unique terroir

IWC, International Watch Company, can trace its back origins to an American engineer and watchmaker, Florentine Ariosto Jones. This gentleman, from Boston, wanted to build watches in Switzerland, drawing on the nation’s famed craftsmanship, watchmaking expertise while enjoying the cheaper labour costs prevalent in this European country at the time.

Jones’s vision included the production of watches within one centralised facility. However, when he arrived in Geneva his plans were met with scepticism. The norm, both in Geneva and the Jura region, was for watches to be made in homes or small hillside ateliers.

Good fortune led to Jones meeting Heinrich Moser, an industrialist, entrepreneur and watchmaker. Indeed, Moser’s name lives on today with the high-end watch brand, H. Moser & Cie.

Heinrich Moser had the inspired idea to harness the power of the nearby Rhine Falls in Schaffhausen to create hydroelectricity, proving incredibly useful for powering equipment. Moreover, with good rail links in place, Schaffhausen was a city which began to enjoy much prosperity during the mid-1800’s

In 1868, Jones founded his watch factory in Schaffhausen and IWC has remained in the city ever since. Ironically, the only other watch company based in the canton of Schaffhausen is H. Moser & Cie, located in nearby Neuhausen am Rheinfall

 

Times are changing

Watches from the Geneva canton often feature enamelling and gem-set cases, while the timepieces produced in the canton of Schaffhausen have always seemed to subscribe more to the design doctrine of “form following function”, eschewing such adornments.

IWC watches typically feature highly legible displays and are primarily aimed at a male clientele. This is reinforced by the company’s advertising strapline, “Engineered for men”.

However, the brand recently surprised the watch world with the launch of its mid-size Portofino models, featuring feminine touches such as diamond-set bezels and mother-of-pearl dials. Only time will tell whether this strategy proves to be a moment of commercial genius or a source of confusion to its existing customer base.

 

Closing remarks

IWC makes practical, robust watches and avoids many of the avant-garde trends favoured by some other brands. By adopting this approach many of its models have become design classics, loved and admired by many watch collectors around the globe.

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Currently in stock

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  • S21880IWC Big Pilots Watch IW5002-01

    IWC

    Big Pilot IW5002-01

    October 2003 £7,450.00
  • IWC Pilots Spitfire Double Chrono IW3718-06 Automatic IWC 79230IWC Pilots Spitfire Double Chrono IW3718-06 Automatic IWC 79230

    IWC

    Pilots Spitfire IW3718

    £3,450.00
  • IWC Big Pilots Watch IW5002-01IWC Big Pilots Watch IW5002-01

    IWC

    Big Pilot IW5002-01

    £7,150.00
  • IWC Big Pilots Watch IW5002-01IWC Big Pilots Watch IW5002-01

    IWC

    Big Pilot IW5002-01

    April 2004 £6,950.00
  • IWC Aquatimer Chronograph "Expedition Jacques-Yves Cousteau" IW3768-05IWC Aquatimer Chronograph "Expedition Jacques-Yves Cousteau" IW3768-05

    IWC

    Aquatimer IW3768

    September 2015 £4,250.00
  • IWC Vintage Pilot IW32540IWC Vintage Pilot IW32540

    IWC

    Pilots IW3254

    May 2009 £4,450.00
  • Ceramic/Titanium IWC Big Pilots Watch Top Gun Miramar IW5019-02Ceramic/Titanium IWC Big Pilots Watch Top Gun Miramar IW5019-02

    IWC

    Top Gun IW5019-02

    December 2015 £9,250.00
  • IWC Big Pilots Watch IW5004-01IWC Big Pilots Watch IW5004-01

    IWC

    Big Pilot IW5004-01

    £7,450.00
  • IWC GST Aquatimer Automatic IW3548-01IWC GST Aquatimer Automatic IW3548-01

    IWC

    Aquatimer IW3548

    September 2004 £2,950.00
  • S17925S17925-7

    IWC

    Aquatimer Chronograph

    May 2011 £10,950.00
  • S21830-9IWC Ingenieur Automatic IW3236-04

    IWC

    Ingenieur IW3236-04

    April 2013 £4,250.00
  • IWC Portuguese Automatic 7 day IW500114IWC Portuguese Automatic 7 day IW500114

    IWC

    Portuguese IW5001-14

    September 2014 £7,450.00
  • IWC Pilot's Mark XVIII "Le Petit Prince" (The Little Prince)IWC Pilot's Mark XVIII "Le Petit Prince" (The Little Prince)

    IWC

    Pilots Petit Prince

    Pre-owned UNUSED £3,950.00
  • IWC Portugieser Chrono Boris Becker IW3714-30IWC Portugieser Chrono Boris Becker IW3714-30

    IWC

    Portugieser IW3714-30

    £5,950.00
  • IWC Big Ingenieur 7 Day Zinedine Zidane II Edition IW5005-08IWC Big Ingenieur 7 Day Zinedine Zidane II Edition IW5005-08

    IWC

    Ingenieur Zinedine Zidane

    February 2013 £5,700.00
View all

Previously in stock

  • IWC Pilots Spitfire Double Chronograph Automatic IW3713-03IWC Pilots Spitfire Double Chronograph Automatic IW3713-03

    IWC

    Doppelchronograph IW3713

    November 2004 £4,250.00
  • IWC Aquatimer Automatic 2000 Ref IW356805IWC Aquatimer Automatic 2000 Ref IW356805

    IWC

    Aquatimer IW3568

    May 2010 £2,650.00
  • 18ct Rose Gold IWC Portuguese Perpetual Calendar Ref: IW5021-0318ct Rose Gold IWC Portuguese Perpetual Calendar Ref: IW5021-03

    IWC

    Portuguese Perpetual

    September 2006 £16,500.00
  • IWC 18ct Red Gold Aquatimer Chronograph IW3769IWC 18ct Red Gold Aquatimer Chronograph IW3769

    IWC

    Aquatimer Chronograph

    2009 £9,950.00
  • Rose Gold IWC Pilots Spitfire Chronograph Automatic IW371713Rose Gold IWC Pilots Spitfire Chronograph Automatic IW371713

    IWC

    Pilots Spitfire IW371713

    August 2010 £8,450.00
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