IWC, International Watch Company, make robust, practical watches. Avoiding many of the avant-garde trends favoured by some other brands, a number of IWC watches have become design classics. This has earned IWC Schaffhausen admiration and respect from watch collectors around the globe. IWC collections include the Portugieser, Aquatimer, Portofino, Ingenieur, Da Vinci, and Pilot watches.
While many watches from the Geneva canton often feature enamelling and gem-set cases, the timepieces produced in the canton of Schaffhausen have always seemed to subscribe to the design doctrine of “form following function”, eschewing such adornments.
IWC watches typically feature highly legible displays and are primarily aimed at a male clientele. This is reinforced by the company’s advertising strapline, “Engineered for men”.
However, the brand recently surprised the watch world with the launch of its mid-size Portofino models, featuring feminine touches such as diamond-set bezels and mother-of-pearl dials. Only time will tell whether this strategy proves to be a moment of commercial genius or a source of confusion to its existing customer base.
Pre-Owned IWC watches
Browse Blowers’ selection of second hand and pre-owned IWC watches below. All watches on our website are physically in stock at our Kingston upon Hull Boutique. They can also be viewed at our London office in Mayfair, by appointment. All our watches come with a minimum one-year guarantee.
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