Kingston upon Hull
Tel: 01482 323 921
shop@blowers-jewellers.co.uk

Mayfair, London
Tel: 0207 096 9637
mayfair@blowers-jewellers.co.uk
(appointment only)

IWC Schaffhausen

IWC: A brand with its own unique terroir

IWC, International Watch Company, can trace its back origins to an American engineer and watchmaker, Florentine Ariosto Jones. This gentleman, from Boston, wanted to build watches in Switzerland, drawing on the nation’s famed craftsmanship, watchmaking expertise while enjoying the cheaper labour costs prevalent in this European country at the time.

Jones’s vision included the production of watches within one centralised facility. However, when he arrived in Geneva his plans were met with scepticism. The norm, both in Geneva and the Jura region, was for watches to be made in homes or small hillside ateliers.

Good fortune led to Jones meeting Heinrich Moser, an industrialist, entrepreneur and watchmaker. Indeed, Moser’s name lives on today with the high-end watch brand, H. Moser & Cie.

Heinrich Moser had the inspired idea to harness the power of the nearby Rhine Falls in Schaffhausen to create hydroelectricity, proving incredibly useful for powering equipment. Moreover, with good rail links in place, Schaffhausen was a city which began to enjoy much prosperity during the mid-1800’s

In 1868, Jones founded his watch factory in Schaffhausen and IWC has remained in the city ever since. Ironically, the only other watch company based in the canton of Schaffhausen is H. Moser & Cie, located in nearby Neuhausen am Rheinfall

 

Times are changing

Watches from the Geneva canton often feature enamelling and gem-set cases, while the timepieces produced in the canton of Schaffhausen have always seemed to subscribe more to the design doctrine of “form following function”, eschewing such adornments.

IWC watches typically feature highly legible displays and are primarily aimed at a male clientele. This is reinforced by the company’s advertising strapline, “Engineered for men”.

However, the brand recently surprised the watch world with the launch of its mid-size Portofino models, featuring feminine touches such as diamond-set bezels and mother-of-pearl dials. Only time will tell whether this strategy proves to be a moment of commercial genius or a source of confusion to its existing customer base.

 

Closing remarks

IWC makes practical, robust watches and avoids many of the avant-garde trends favoured by some other brands. By adopting this approach many of its models have become design classics, loved and admired by many watch collectors around the globe.

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Currently in stock

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  • 18ct Rose Gold IWC Portuguese Automatic Ref: IW500113

    IWC

    Portuguese IW500113

    April 2015 £12,450.00
  • IWC Big Pilots Watch 5004 01

    IWC

    Big Pilot IW500401

    June 2009 £6,950.00
  • 18ct White gold IWC Big Pilot's Watch Ref IW5004-02

    IWC

    18ct Big Pilot

    £10,950.00
  • Steel IWC Portuguese Yacht Club Chronograph Ref: IW3902-11

    IWC

    Yacht Club IW3902-11

    July 2014 £7,250.00
  • Bremont Pilot ALT1-P/BL//BR Automatic

    Bremont

    Pilot

    May 2013 £3,250.00
  • IWC Aquatimer Chronograph Edition Galapagos Islands IW376705

    IWC

    Aquatimer IW3767-05

    August 2010 £3,950.00
  • IWC The Big Pilot's Watch Perpetual Calendar, Limited Edition of 250. Ref: IW502618

    IWC

    Big Pilots IW502618

    November 2011 £22,950.00
  • IWC Da Vinci Chronograph Ref: IW3766-01

    IWC

    Da Vinci IW3766-01

    October 2010 £8,250.00
  • Titanium IWC Ingenieur Duel Time IW3264-03

    IWC

    Ingeniuer Duel Time

    March 2014 £4,500.00
  • IWC Pilot's Mark XVII Ref: IW3265-04

    IWC

    Pilots Mark XVII

    July 2015 £3,950.00
  • Ceramic/Titanium IWC Big Pilots Watch Top Gun Miramar IW5019-02

    IWC

    Top Gun IW5019-02

    December 2015 £9,250.00
  • 18ct Rose Gold IWC The Big Pilot's Watch

    IWC

    Big Pilots IW502635

    June 2012 £25,500.00
  • IWC Aquatimer Chronograph Edition Galapagos Islands IW376705

    IWC

    Galapagos

    April 2010 £3,950.00
  • IWC Big Pilots Watch IW5004-01.

    IWC

    Big Pilot IW500401

    April 2010 £6,950.00
  • IWC Pilots Chronograph IW3741-002

    IWC

    Pilots IW3741

    May 2004 £2,350.00
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Previously in stock

  • IWC Big Pilots Watch "Boutique Edition Rodeo Drive" IW5020-03

    IWC

    Big Pilot IW5020-03

    Pre-owned UNUSED £10,650.00
  • IWC Pilots Watch Chronograph IW3777-01

    IWC

    Pilots Chronograph

    November 2011 £3,450.00
  • IWC Ingenieur Chronograph "Rudolf Caracciola" Limited Edition of 750. IW3807-02

    IWC

    Ingenieur Chronograph

    Pre-owned UNUSED £6,250.00
  • IWC Portuguese Yacht Club Chronograph Ref: IW3902-06

    IWC

    Yacht-Club IW390206

    August 2010 £5,950.00
  • IWC Pilots Spitfire Chronograph IW3706

    IWC

    Pilots IW3706

    February 2006 £3,250.00
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