Kingston upon Hull
Tel: 01482 323 921

Mayfair, London
Tel: 0207 096 9637
(appointment only)

IWC Schaffhausen

IWC: A brand with its own unique terroir

IWC, International Watch Company, can trace its back origins to an American engineer and watchmaker, Florentine Ariosto Jones. This gentleman, from Boston, wanted to build watches in Switzerland, drawing on the nation’s famed craftsmanship, watchmaking expertise while enjoying the cheaper labour costs prevalent in this European country at the time.

Jones’s vision included the production of watches within one centralised facility. However, when he arrived in Geneva his plans were met with scepticism. The norm, both in Geneva and the Jura region, was for watches to be made in homes or small hillside ateliers.

Good fortune led to Jones meeting Heinrich Moser, an industrialist, entrepreneur and watchmaker. Indeed, Moser’s name lives on today with the high-end watch brand, H. Moser & Cie.

Heinrich Moser had the inspired idea to harness the power of the nearby Rhine Falls in Schaffhausen to create hydroelectricity, proving incredibly useful for powering equipment. Moreover, with good rail links in place, Schaffhausen was a city which began to enjoy much prosperity during the mid-1800’s

In 1868, Jones founded his watch factory in Schaffhausen and IWC has remained in the city ever since. Ironically, the only other watch company based in the canton of Schaffhausen is H. Moser & Cie, located in nearby Neuhausen am Rheinfall


Times are changing

Watches from the Geneva canton often feature enamelling and gem-set cases, while the timepieces produced in the canton of Schaffhausen have always seemed to subscribe more to the design doctrine of “form following function”, eschewing such adornments.

IWC watches typically feature highly legible displays and are primarily aimed at a male clientele. This is reinforced by the company’s advertising strapline, “Engineered for men”.

However, the brand recently surprised the watch world with the launch of its mid-size Portofino models, featuring feminine touches such as diamond-set bezels and mother-of-pearl dials. Only time will tell whether this strategy proves to be a moment of commercial genius or a source of confusion to its existing customer base.


Closing remarks

IWC makes practical, robust watches and avoids many of the avant-garde trends favoured by some other brands. By adopting this approach many of its models have become design classics, loved and admired by many watch collectors around the globe.

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Currently in stock

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  • IWC Aquatimer Chronograph Cousteau Divers Ref: IW378203


    Aquatimer IW378203

  • IWC Ingenieur IW376501


    Ingeniuer IW376501

    January 2015 £5,950.00
  • IWC Pilot's Watch Worldtimer Ref: IW3262-01


    Pilots Worldtimer IW3262

    January 2013 £5,500.00
  • IWC Aquatimer Chronograph Edition Jacques-Yves Cousteau IW3767-06


    Aquatimer Cousteau IW3767

    October 2012 £3,990.00
  • IWC Pilot's Mark XVII Ref: IW3265-04


    Pilots Mark XVII IW3265

    Pre-owned UNUSED £3,450.00
  • IWC Aquatimer Deep Two IW3547-02


    Aquatimer Deep Two IW3547

    Pre-owned UNUSED £7,950.00
  • Ceramic/Titanium IWC Big Pilots Watch Chronograph Top Gun Miramar IW3880-02


    Big Pilots IW3880-02

    January 2013 £6,750.00
  • Steel IWC Portuguese Yacht Club Chronograph Ref: IW3902-11


    Yacht Club

    July 2014 £7,250.00
  • Bremont Pilot ALT1-P/BL//BR Automatic


    Pilot ALT-P/BL//BR

    May 2013 £3,250.00
  • IWC Aquatimer Chronograph Edition Galapagos Islands IW376705


    Aquatimer IW3767-05

    August 2010 £3,950.00
  • IWC The Big Pilot's Watch Perpetual Calendar, Limited Edition of 250. Ref: IW502618


    Big Pilots IW502618

    November 2011 £22,950.00
  • IWC Da Vinci Chronograph Ref: IW3766-01


    Da Vinci IW3766-01

    October 2010 £8,250.00
  • Ceramic/Titanium IWC Big Pilots Watch Top Gun Miramar IW5019-02


    Top Gun IW5019-02

    December 2015 £9,250.00
  • 18ct Rose Gold IWC The Big Pilot's Watch


    Big Pilots IW502635

    June 2012 £25,500.00
  • IWC Aquatimer Chronograph Edition Galapagos Islands IW376705


    Aquatimer IW376705

    April 2010 £3,950.00
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Previously in stock

  • IWC Pilots Spitfire Double Chrono IW3718-06


    Pilots Spitfire IW3718-06

    2011 £3,550.00
  • IWC Aquatimer Automatic 2000 Ref IW356805


    Aquatimer IW3568-05

    March 2011 £2,950.00
  • Ceramic/Titanium IWC Big Pilots Watch Chronograph Top Gun Miramar IW3880-02


    Pilots Watch IW3880

    Pre-owned UNWORN £6,950.00
  • IWC Pilot's Mark XVIIi "Le Petit Prince" (The Little Prince)


    Mark XVIII

    November 2016 £2,950.00
  • IWC Big Pilots Watch 5004 01


    Big Pilot

    December 2007 £6,750.00
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