Kingston upon Hull
Tel: 01482 323 921

Mayfair, London
Tel: 0207 096 9637
(appointment only)


Carlo Crocco established Hublot in 1980, releasing his ‘Classic’ model which paired precious metal with rubber. The concept, at the time, was unusual and represented the start of the brand’s love for fusing different materials. In subsequent years, additional models were released including both diver’s watches and chronographs.

The brand’s name, ‘Hublot’, was taken from the French word for ‘porthole’ referencing the circular bezel, retained with screws which appeared on early models.

A landmark year in the history of Hublot was 2004 when Jean-Claude Biver, formerly of Blancpain, assumed the role of CEO. Biver, a consummate marketing professional, soon took the brand’s fusion concept to another level.

Hublot began working with an array of materials, including carbon fibre, ceramic, kevlar, magnesium, tantalum and tungsten.

In 2005, Hublot released its ‘Big Bang’ model, an oversized watch which scooped awards and proved to be an overnight commercial success. The watches sold like the proverbial ‘hot cakes’ and the turnover of the company grew exponentially.

The Big Bang was resolutely a masculine watch until 2008, when, for the first time, female models were released. These ladies’ watches featured smaller cases, gem-set bezels and eye-catching colours. Biver also identified other needs within the market and, later in the same year, released a new Classic Fusion. This model exhibited a more discreet character than the Big Bang and offered clientele greater choice.

It was no surprise that the rapid ascendancy of Hublot as a prominent player in the luxury watch market would attract the attention of other brands. Crocco sold Hublot to the luxury group LVMH, but the services of Biver and his colleague Ricardo Guadalupe, unsurprisingly, were retained, and the journey of the brand continued in earnest.

The King Power, released in 2009, took the concept of the oversized watch a step further with early models measuring a significant 48mm in diameter.

Guadalupe became CEO of Hublot in 2012. Biver is now president of LVMH’s watch division which includes responsibilities for overseeing Hublot, TAG Heuer and Zenith.


A love of sport

Hublot has always been closely aligned with sport, in particular football. Over the years, the brand has enjoyed associations with football championships such as Euro 2008 and the FIFA World Cup. Its has formed partnerships with teams such as Manchester United, Paris Saint-Germain, Juventus and FC-Bayern and leading figures from the sport, including José Mourinho and Pelé, have been engaged as Ambassadors.

The Swiss watch brand has also been linked with cricket, American football, basketball and Formula One. Indeed, its relationship with Ferrari has led to some interesting Hublot timepieces which include models delivered in titanium and ‘Magic Gold’, a scratch resistant alloy containing 18-carat gold and unique to the watch company.

This relationship with sport has clearly brought the brand closer to its target audience and led to the release of various limited edition models which capitalise on the adoration some prospective purchasers feel towards leading sporting figures and much-loved teams.


A new manufacture

In 2009, Hublot opened a new manufacture in Nyon, near Geneva, and the year after it released its UNICO movement. This in-house chronograph calibre includes a column-wheel, interestingly placed on the dial side of the movement. This marked a significant step in the evolution of the brand, signalling a greater degree of independence and mitigating the reliance on third parties.

The brand has continued to build on its in-house watchmaking expertise and is now able to offer complicated movements, including tourbillons.


Closing remarks

Hublot has rapidly grown in its relatively short history. It has produced watches which exhibit their own unique character, ingeniously pairing different materials and bravely using colour and texture to provide a point of differentiation.

In its early life the brand initially used ETA movements and chronograph modules from La Joux-Perret, but with a greater number of watches housing in-house movements, Hublot has become increasingly vertically integrated.

The company has arguably overplayed the concept of limited edition models, frequently releasing a dizzying array of new timepieces. This may lead to some limited editions failing to attract premiums over the brand’s regular watches. However, it may also provide opportunities for would-be buyers to acquire well-kept pre-owned timepiece, at significantly less than new.

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Currently in stock

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  • Hublot Aero Bang Ceramic 311.SM.1170.GR Automatic Hublot HUB 4200


    Big Bang Aero Bang

    Pre-owned UNUSED £12,950.00
  • Hublot Big Bang King Power Alinghi 710.CI.0110.RX.AGI10


    King Power Alinghi

    February 2010 £9,950.00
  • Hublot Bigger Bang Tourbillon All Black 308.CI.134.RX


    Bigger Bang Tourbillon All Black

  • Hublot Big Bang King Power F1 Ceramic 703.CI.1123.NR


    King Power F1 Ceramic

  • Hublot Big Bang Evolution 301.SM.1770.SM


    Big Bang Evolution

  • Hublot King Power Oceanographic 4000 Monaco 731.NX.1190.RX


    King Power Oceanographic

  • Titanium Hublot Ultra Thin Classic Fusion 515.NX.0170.LR. HUB1300.4. Manual-winding Skeleton Movement with Small Second at 7.00. 90 hour power reserve. Case diameter 45mm. Water resistant to 50 meters. Polished and Sati


    Ultra Thin Classic Fusion

  • Ceramic Hublot Big Bang Black Magic 301.CI.1770.RX


    Big Bang Black Magic

    October 2012 £7,450.00
  • 18ct Pink Gold Hublot Big Bang Cappuccino 301.PC.1007


    Big Bang Cappacino 18ct

    2009 £14,950.00
  • 18ct White Gold Hublot MDM Chronograph Ref: 1810.4


    MDM Chronograph 18010.4

    2009 £6,950.00
  • Hublot Big Bang Aero Bang Ceramic 311.CL.1170.RX Automatic


    Big Bang Aero Bang

    January 2013 £14,250.00
  • Hublot Big Bang Madre Perla 341.SE.231.LS.174.


    Big Bang

  • Hublot Big Bang Luna Rossa 301.CM.131.RX.LUN06


    Luna Rossa

    October 2015 £6,750.00
  • Titanium Hublot Big Bang Unico 411.NX.1170.RX


    BIg Bang Unico

    March 2014 £10,950.00
  • Hublot Big Bang King Power Foudroyante K1999. Ref: 715.C1.1110.GR.KR010


    King Power Foudroyante

View all

Previously in stock

  • 18ct Pink Gold Hublot Big Bang H341.PB.131RX


    Big Bang H341.PB.131RX

    2012 £14,950.00
  • Ceramic Hublot Classic Fusion 511.CM.0140.LR HUB1300


    Ultra Thin Skeleton

    December 2016 £9,950.00
  • 18ct Pink Gold Hublot Big Bang 301.PX.1180


    Big Bang 301.PX.1180.RX

    August 2016 £14,950.00
  • Big Bang Ceramic 301.SB.131.RX


    Big Bang 301.SB131.RX

  • Ceramic Hublot Big Bang Red Magic Vendome Boutique Edition 301.CI.1123


    Big Bang Black Magic

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