Kingston upon Hull
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Mayfair, London
Tel: 0207 096 9637
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Hublot

Carlo Crocco established Hublot in 1980, releasing his ‘Classic’ model which paired precious metal with rubber. The concept, at the time, was unusual and represented the start of the brand’s love for fusing different materials. In subsequent years, additional models were released including both diver’s watches and chronographs.

The brand’s name, ‘Hublot’, was taken from the French word for ‘porthole’ referencing the circular bezel, retained with screws which appeared on early models.

A landmark year in the history of Hublot was 2004 when Jean-Claude Biver, formerly of Blancpain, assumed the role of CEO. Biver, a consummate marketing professional, soon took the brand’s fusion concept to another level.

Hublot began working with an array of materials, including carbon fibre, ceramic, kevlar, magnesium, tantalum and tungsten.

In 2005, Hublot released its ‘Big Bang’ model, an oversized watch which scooped awards and proved to be an overnight commercial success. The watches sold like the proverbial ‘hot cakes’ and the turnover of the company grew exponentially.

The Big Bang was resolutely a masculine watch until 2008, when, for the first time, female models were released. These ladies’ watches featured smaller cases, gem-set bezels and eye-catching colours. Biver also identified other needs within the market and, later in the same year, released a new Classic Fusion. This model exhibited a more discreet character than the Big Bang and offered clientele greater choice.

It was no surprise that the rapid ascendancy of Hublot as a prominent player in the luxury watch market would attract the attention of other brands. Crocco sold Hublot to the luxury group LVMH, but the services of Biver and his colleague Ricardo Guadalupe, unsurprisingly, were retained, and the journey of the brand continued in earnest.

The King Power, released in 2009, took the concept of the oversized watch a step further with early models measuring a significant 48mm in diameter.

Guadalupe became CEO of Hublot in 2012. Biver is now president of LVMH’s watch division which includes responsibilities for overseeing Hublot, TAG Heuer and Zenith.

 

A love of sport

Hublot has always been closely aligned with sport, in particular, football. Over the years, the brand has enjoyed associations with football championships such as Euro 2008 and the FIFA World Cup. It has formed partnerships with teams such as Manchester United, Paris Saint-Germain, Juventus and FC-Bayern and leading figures from the sport, including José Mourinho and Pelé, have been engaged as Ambassadors.

The Swiss watch brand has also been linked with cricket, American football, basketball and Formula One. Indeed, its relationship with Ferrari has led to some interesting Hublot timepieces which include models delivered in titanium and ‘Magic Gold’, a scratch-resistant alloy containing 18-carat gold and unique to the watch company.

This relationship with sport has clearly brought the brand closer to its target audience and led to the release of various limited edition models which capitalise on the adoration some prospective purchasers feel towards leading sporting figures and much-loved teams.

 

A new manufacture

In 2009, Hublot opened a new manufacture in Nyon, near Geneva, and the year after it released its UNICO movement. This in-house chronograph calibre includes a column-wheel, interestingly placed on the dial side of the movement. This marked a significant step in the evolution of the brand, signalling a greater degree of independence and mitigating the reliance on third parties.

The brand has continued to build on its in-house watchmaking expertise and is now able to offer complicated movements, including tourbillons.

 

Closing remarks

Hublot has rapidly grown in its relatively short history. It has produced watches which exhibit their own unique character, ingeniously pairing different materials and bravely using colour and texture to provide a point of differentiation.

In its early life the brand initially used ETA movements and chronograph modules from La Joux-Perret, but with a greater number of watches housing in-house movements, Hublot has become increasingly vertically integrated.

The company has arguably overplayed the concept of limited edition models, frequently releasing a dizzying array of new timepieces. This may lead to some limited editions failing to attract premiums over the brand’s regular watches. However, it may also provide opportunities for would-be buyers to acquire a well-kept pre-owned timepiece, at significantly less than new.

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Currently in stock

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  • Titanium Hublot Big Bang Ferrari 401.NJ.0123.VR.ENG13Titanium Hublot Big Bang Ferrari 401.NJ.0123.VR.ENG13

    Hublot

    Big Bang Ferrari 401.NJ.0123.VR

    February 2018 £13,950.00
  • Hublot Classic Fusion 537.NI.7417.VR. Limited edition of 200Hublot Classic Fusion 537.NI.7417.VR. Limited edition of 200

    Hublot

    Classic Fusion 537.NI.7417.VR

    £6,950.00
  • 18ct Rose gold Hublot Big Bang 301.PB.131.RX18ct Rose gold Hublot Big Bang 301.PB.131.RX

    Hublot

    Big Bang

    September 2016 £12,250.00
  • Hublot King Power Oceanographic 732.NX.1127.RXHublot King Power Oceanographic 732.NX.1127.RX

    Hublot

    King Power Oceanographic 732.NX.1127.RX

    £11,450.00
  • 18ct Pink Gold Hublot Big Bang 301.PB.131.RX18ct Pink Gold Hublot Big Bang 301.PB.131.RX

    Hublot

    Big Bang 301.PB.131.RX

    March 2006 £15,950.00
  • Hublot 18ct Rose Gold Classic Fusion 521.ox.7180.hrHublot 18ct Rose Gold Classic Fusion 521.ox.7180.hr

    Hublot

    Classic Fusion

    £16,500.00
  • Hublot Spirit of Big Bang Chronograph 601.CI.0110.RX.1700Hublot Spirit of Big Bang Chronograph 601.CI.0110.RX.1700

    Hublot

    Spirit of Big Bang

    £23,950.00
  • King Power Unico Italia Independent Blue. 411.YL.5190.NR.ITI15King Power Unico Italia Independent Blue. 411.YL.5190.NR.ITI15

    Hublot

    King Power Unico Italia

    £16,500.00
  • Hublot Big Bang Carbon Chronograph 301.QX.1724.RXHublot Big Bang Carbon Chronograph 301.QX.1724.RX

    Hublot

    Big Bang Carbon

    2018 £10,950.00
  • Hublot Big Bang Madre Perla 341.SE.231.LS.174.Hublot Big Bang Madre Perla 341.SE.231.LS.174.

    Hublot

    Big Bang

    £9,950.00
  • Titanium Hublot Classic Fusion Yacht Club Monaco 521.NX.5117.LR.YCM11Titanium Hublot Classic Fusion Yacht Club Monaco 521.NX.5117.LR.YCM11

    Hublot

    Classic Fusion

    £7,950.00
  • Sang Bleu All Black Big Bang 'Tattoo' 415.CX.1114.VR.MXM17Sang Bleu All Black Big Bang 'Tattoo' 415.CX.1114.VR.MXM17

    Hublot

    Sang Bleu All Black ‘Tattoo’

    £13,950.00
  • Hublot Big Bang Aero Bang Carbon 311.PX.1180.GRHublot Big Bang Aero Bang Carbon 311.PX.1180.GR

    Hublot

    Aero Skelton

    July 2010 £15,950.00
  • 18ct White Gold Hublot MDM Chronograph Ref: 1810.418ct White Gold Hublot MDM Chronograph Ref: 1810.4.

    Hublot

    MDM Chronograph 18010.4

    2009 £5,750.00
  • Hublot Big Bang Black Magic 361.CV.1270.RXS19274-1

    Hublot

    Big Bang Black Magic

    £5,950.00
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Previously in stock

  • Ceramic Hublot Big Bang Unico Kobe "Vino" Bryant 413.CX.4723.PR.KOB15Ceramic Hublot Big Bang Unico Kobe "Vino" Bryant 413.CX.4723.PR.KOB15

    Hublot

    Unico Kobe Bryant

    £14,500.00
  • Hublot Big Bang King Power Foudroyante K1999. Ref: 715.C1.1110.GR.KR010Hublot Big Bang King Power Foudroyante K1999. Ref: 715.C1.1110.GR.KR010

    Hublot

    King Power Foudroyante

    £10,950.00
  • Hublot Ladies Classic Fusion 581.NO.1181.RX.Hublot Ladies Classic Fusion 581.NO.1181.RX

    Hublot

    Classic Fusion

    £3,950.00
  • Hublot Big Bang Ice Bang Chronograph 301.CK.1140.RXHublot Big Bang Ice Bang Chronograph 301.CK.1140.RX

    Hublot

    Big Bang Ice Bang

    December 2009 £6,500.00
  • Ceramic Hublot Classic Fusion 511.CM.1670.RXCeramic Hublot Classic Fusion 511.CM.1670.RX

    Hublot

    Classic Fusion

    £2,950.00
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