In 1926, “The Tudor” was registered as a trademark by a watch dealer called ‘Veuve de Philippe Hüther’. Hans Wilsdorf, the founder of Rolex, took over “The Tudor” brand in 1936 with a desire to offer his retailers an alternative, more affordable range of watches to be sold alongside his legendary Rolex timepieces.
Establishing “Montres TUDOR S.A” in 1946, Wilsdorf offered a new collection of watches appealing to a different market segment, but with the reassurance of the Rolex name. Rolex cases were paired with third-party movements and watches were assembled using the same facilities as those used for its older sibling.
The Tudor Oyster was launched in 1947. Interestingly, the ‘Oyster’ name was first seen on Rolex models, alluding to the water resistance of the watches. The practice of sharing brand names between the two marques would also see Tudor ‘Submariner’ models released in due course.
Tudor has become a rising star in recent years, delivering a competitive package of style, Swiss watchmaking know-how, and exceptional value.
A few years ago, the brand sat in the shadows of its older sibling, Rolex. While Tudor models remain more affordable than the watches which carry the iconic crown logo, they have a character all of their own and offer much for the sartorially conscious watch buyer.
The interest in the brand has also seen a renewed interest in Tudor vintage models with prices rising for rare examples with attractive patination.
Browse our hand-selected collection of Tudor watches below.