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Mayfair, London
Tel: 0207 096 9637
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A brief history of Breitling watches

Breitling was founded in 1884 in St. Imier, Switzerland by Léon Breitling. The company has a long history of creating chronographs for use in science, sports and industry. In 1892, the brand moved to larger premises in La Chaux-de-Fonds. These premises were named the Montbrillant building, a nomenclature that would subsequently be used for various Breitling chronographs.

In 1915, Breitling launched a wristwatch featuring a chronograph complication. Gaston Breitling, Léon’s son, had the inspired idea to introduce a push piece at 2 o’clock to start, stop and reset the chronograph functions.

In 1923, the start and stop functions were separated from the reset. The crown incorporated the reset function allowing the wearer to time successive events by repeatedly pressing the start / stop button without having to reset the registers.

The evolution of the chronograph continued. Willy Breitling, Léon’s grandson, had the idea to add a second push piece at 4 o’clock for resetting the stopwatch function. This design was subsequently copied by many watch brands and remains the norm for modern-day chronographs.

Jack Heuer approached Breitling in 1967 with the aim of sharing the development costs necessary to produce a new self-winding chronograph. Codenamed “Project 99”, the movement became the legendary Calibre 11, reputedly the first self-winding chronograph when released in 1969, albeit this may be contested by some brands. The Calibre 11 was housed in the legendary Heuer Monaco and Breitling Chrono-Matic collections.

Interestingly, all modern-day Breitling models, both mechanical and quartz, are certified chronometers, independently tested by COSC.

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Currently in stock

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  • Tag Heuer Professional 200M Model reference CK1110

    Tag Heuer

    Professional 200m

    April 2000 £595.00
  • Breitling Chrono Colt II A73380


    Colt A73380

    December 2007 £1,650.00
  • Breitling Titanium Avenger Seawolf E17370


    Avenger Sea Wolf

    April 2008 £1,750.00
  • Breitling Chrono Colt II A73388


    Colt A73388

    May 2015 £2,150.00
  • Breitling Super Avenger A13370


    Super Avenger

    June 2008 £2,650.00
  • Breitling Super Avenger II A13371


    Avenger Chronograph

    July 2015 £3,450.00
  • Breitling Steel Navitimer World GMT A24322


    Navitimer World

    December 2006 £4,880.00
  • Breitling Chrono-Matic A41360



    September 2005 £2,350.00
  • Breitling Windrider Chronomat Evolution B13356


    Chrono Evolution

    April 2006 £4,250.00
  • Breitling Starliner A71340.


    Starliner A71340

    May 2008 £2,650.00
  • Breitling Superocean Heritage Chronograph A17320


    Super Ocean

    June 2009 £2,150.00
  • Breitling Chronomat 44 GMT Patrouille Suisse Chronometer AB04203J


    Chronomat 44 GMT

    March 2014 £5,250.00
  • Breitling Avenger Skyland A13380


    Avenger Skyland A13380

    March 2008 £2,750.00
  • Breitling Navitimer World GMT A24322


    Navitimer A24322

    February 2012 £4,250.00
  • Steel Breitling Transocean Chronograph AB0152


    Transocean AB0152

    January 2015 £4,250.00
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Previously in stock

  • Breitling Navitimer A23322



    Breitling Navitimer A23322 £3,250.00
  • Titanium Breitling Chrono Avenger M1. E73360


    Chrono Avenger M1

    2008 £2,250.00
  • Breitling Steel Transocean Chronograph AB0151-12



    May 2014 £4,250.00
  • Breitling Callistino B72345


    Callistino B72345

    September 2004 £1,650.00
  • Breitling Windrider Chronomat


    Chrono Evolution

    January 2005 £5,250.00
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