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A brief history of Breitling watches

Breitling was founded in 1884 in St. Imier, Switzerland by Léon Breitling. The company has a long history of creating chronographs for use in science, sports and industry. In 1892, the brand moved to larger premises in La Chaux-de-Fonds. These premises were named the Montbrillant building, a nomenclature that would subsequently be used for various Breitling chronographs.

In 1915, Breitling launched a wristwatch featuring a chronograph complication. Gaston Breitling, Léon’s son, had the inspired idea to introduce a push piece at 2 o’clock to start, stop and reset the chronograph functions.

In 1923, the start and stop functions were separated from the reset. The crown incorporated the reset function allowing the wearer to time successive events by repeatedly pressing the start / stop button without having to reset the registers.

The evolution of the chronograph continued. Willy Breitling, Léon’s grandson, had the idea to add a second push piece at 4 o’clock for resetting the stopwatch function. This design was subsequently copied by many watch brands and remains the norm for modern-day chronographs.

Jack Heuer approached Breitling in 1967 with the aim of sharing the development costs necessary to produce a new self-winding chronograph. Codenamed “Project 99”, the movement became the legendary Calibre 11, reputedly the first self-winding chronograph when released in 1969, albeit this may be contested by some brands. The Calibre 11 was housed in the legendary Heuer Monaco and Breitling Chrono-Matic collections.

Interestingly, all modern-day Breitling models, both mechanical and quartz, are certified chronometers, independently tested by COSC.

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Currently in stock

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  • Bi-metal Breitling Windrider Crosswind B13355


    Crosswind B13355

    April 2001 £3,950.00
  • Breitling Super Avenger A13370


    Super Avenger

    December 2011 £3,750.00
  • 18ct White Gold Breitling Callisto Boutique J52345


    Callisto Boutique J52345

  • Breitling Chronospace M78365


    Chronospace M78365

  • Titanium Breitling Bentley Supersports Lightbody E27365


    Bentley Supersports

    August 2013 £4,450.00
  • Breitling Colt Chronograph11. A73387.


    Colt A73387

    February 2014 £2,100.00
  • Breitling Bentley 6.75. A44362



    2007 £4,250.00
  • Breitling Titanium Avenger Seawolf E17370


    Avenger Sea Wolf

    April 2008 £1,750.00
  • Breitling Chrono Colt II A73388


    Colt A73388

    May 2015 £2,150.00
  • Breitling Super Avenger II A13371


    Avenger Chronograph

    July 2015 £3,450.00
  • Breitling Steel Navitimer World GMT A24322


    Navitimer World

    December 2006 £4,880.00
  • Breitling Chrono-Matic A41360



    September 2005 £2,350.00
  • Breitling Windrider Chronomat Evolution B13356


    Chrono Evolution

    April 2006 £4,250.00
  • Breitling Starliner A71340.


    Starliner A71340

    May 2008 £2,650.00
  • Breitling Superocean Heritage Chronograph A17320


    Super Ocean

    June 2009 £2,150.00
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Previously in stock

  • Breitling Navitimer A23322


    Navitimer A23322

    November 2006 £3,850.00
  • Tag Heuer Professional 200M Model reference CK1110

    Tag Heuer

    Professional 200m

    April 2000 £595.00
  • Breitling Chrono Colt II A73380


    Colt A73380

    December 2007 £1,650.00
  • Breitling Navitimer A23322



    Breitling Navitimer A23322 £3,250.00
  • Breitling Super Avenger A13370


    Super Avenger

    June 2008 £2,650.00
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