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Rolex

A brief history of Rolex

Rolex is one of the most famous names in watchmaking. The company’s iconic crown logo enjoys ubiquitous brand awareness. The Genevan maison can trace its routes back to 1905, when Hans Wilsdorf established a company in London, distributing timepieces.

Wilsdorf, clearly a visionary, saw the potential of the wristwatch at a time when pocket watches were de rigueur and subsequently created the Rolex brand.

Rolex produced the first waterproof watch. In a stroke of marketing genius, a young swimmer, Mercedes Gleitze, wore a Rolex Oyster on her wrist whilst swimming the English channel. The ability of the watch to continue functioning faultlessly, despite exposure to the harsh sea, led to the birth of the Oyster case. This case has evolved over the years with the brand gently enhancing its form and improving its water resistance.

In 1931, Rolex also invented, and patented, the world’s first self-winding mechanism. This user-friendly attribute is common to most of the brand’s models, albeit there are some exceptions, such as some of the early Daytona models. The self-winding aspect is often referenced on the dial with the word “Perpetual”, short for perpetual movement and not to be confused with a perpetual calendar.

A key benefit of Rolex watches is their robustness. The cases of today’s steel models are constructed of a high-grade steel, 904L. Recent models include a blue Parachrom hairspring which is said to be unaffected by magnetic fields and 10 times more resistant to shocks. The research and development of Rolex timepieces is unrelenting and each new reference technically usurps its forebears.

Several illustrious Rolex models

Rolex has produced a myriad of different models over the years. The Datejust, Day-Date, Explorer, GMT-Master and Yachtmaster are all held in highest esteem. However, there are two watches which deserve further comment, the Cosmograph Daytona and the Submariner. Every watch brand dreams of producing an iconic watch, but few can truly say they have produced two models that are as legendary as these two sports watches.

While Rolex offers some watches in gold and even platinum, without question the most sought after models are its steel sports watches, especially if they are rare vintage examples.

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